Google Webmaster Tools

WEB MASTER TOOL 

Web Master Tool is a free web service by Google for Webmasters. May20, 2015 Google renamed the brand name Google web master tools as Google search console. Google search console for providing webmasters to check indexing status and optimize visibility of their website. The main use of webmasters tools, there as follows

1.  Submit and check sitemap.

2. Check and set the crawl rate, and view statistics about when googlebot 
accessing a particular site.

3.  Write and check a robotics file to help discover pages that are blocked in robotics   accidentally.

4.  List internal and external pages that link to the site.

5.  Get a list of link which Google bot had difficulty crawling, including the error that Google bot  received when accessing the URLs in questions.

6.  See what keywords searches on Google led to the site being listed in the SERPs, and the click  through rates of such listings.

7.  Set a preferred domain is determines how the site URL is displayed in SERPs.

8.  Highlight to Google search elements of structured data which are used to enrich hot entries.

9.  Demote site links foe certain search results.

10.  notification from Google for manual penalties.

Suneesh V S(Sajan Joy)

On Page optimization Tips

On-Page Optimization 

On –Page optimization can be defined as all the measures directly be taken within the website to modify its place in the search ranking. For instance measures to maximize the content or modify progressively be the Meta tags. The important on page optimization tips, there as follows...

1. Title optimization

It is the most important factor of website optimization. In order to identify you and your business on clearly by the visitors a title tags should be brief and precise. By the search engine title tag is the most significant element that can be shown and indexed. A number of results can be seen by the researcher from your site title that enables from to find more reliable information. 

2. Meta Description

Meta description is another most important factor of On-Page Optimization. The meta discretion is 150 to 160 character description in html language, that provide the explanation of a web pages content. 

3. Head tag optimization

Head tags level mainly classified into four. There as follows 

        < H1>   – Main head tag of the page.It is the most important section on the web page. H1 tag is used for website title or first header text.

         <H2>   – H2 is the second header tag that should come after the H1 tag.

         <H3>   – H3 is the third header tag that should come after the H2 tag.

         <H4>   – H4 is the fourth header tag that should come after the  H3 tag. H4 tag is not important in SEO.

4. Anchor Text

Anchor text is the visible, clickable text in a hyperlink. It is the best practice of web page optimization.

5. Content Optimization

Content optimization is a main process of optimizing website content. It’s more helpful for the search engine visitor for easily understanding the web site page details.

6. Keyword Optimization

Keyword optimization is the process of finding, analyzing, and selecting the best keywords from the search engines. It’s more helpful for developing organic web site ranking.

Suneesh V S(sajan joy)

History And Evolution of Search Engine Optimization - SEO

S.E.O  HISTORY AND EVOLUTION

Search Engine Optimization

Search engine optimization is a technique or a set of techniques that improve the visibility of a website in search engines like Google, Yahoo and so on, in order to get more traffic (visitors) to the website. The visitors may be potential customers that the business owner of the website is looking for. As the internet has become one of the essential media of communication used today, marketers are making use of SEO to market their products. The general idea is that people are searching for products and services online and so, as you rank higher in search engines, you get lots of visitors who could then convert into customers.

Search Engine Optimization   Evolution

SEO involves changes done onto the pages of the website as well as a series of activities off the web page in order to increase its organic rankings. On page activities may include changes to the web content, design and so on. Off page activities include the supporting activities done outside the website such as social media marketing, link building and so on. The SEO process contributes to boosting the rankings of a website in unpaid or “organic” search results. Organic search results are those search results which appear in relevance to the keywords typed as a query into the search engine. Google makes use of multiple factors in order to rank your website for your business keyword in search engines. As you invest in SEO services for your website, the SEO analyst or the digital marketer optimizes your website in such a way so as to make it more appealing to the incoming visitors of the website. The job of SEOs is primarily contributing to those factors that Google considers for ranking your site in organic results.

The Main Process of Search Engine Optimization

 Crawling 
Crawling means, the search engine spider crawling around your website information’s.  It is the first process in search engine.

 Catching

Catching means, the search engine spider takes a snapshot of each page it examines and stores that version as a backup. 

 Indexing

Indexing is a process by which google displays the results of searched keywords. The information of all the websites the search engine was able to find.


Off Page S.E.O

Off page s.e.o is a technique, it can be used to improve the position of a web sites or web pages in the search engine results.  

On-Page S.E.O

On-page S.E.O is a technique of optimizing individual web pages is making into higher rating and earns more traffic in search engines.

Black Hat S.E.O

Black hat S.E.O refers to practices of unethical techniques used to increase a site or pages rank in search result. It is a violation of search engines terms and conditions.

White Hat S.E.O

White hat S.E.O refers to a practices of ethical techniques used to increase a site or pages rank in search result. The white hat SEO’s focused only on human audience and follow search engines terms and conditions. 



Important updates of google

1. Google Panda Updates

Google panda, one of the most powerful spam filtering algorithms of Google. Panda was introduced in February 2011. Its officially part of google core ranking algorithm. The important function of google panda is filter the content spamming, content duplication and tinny page.   Panda update aimed to the higher-quality sites near the top of the search result.


2. Google Penguin Update

Google introduced the penguin update in April 2012. The main function of google penguin is filter the link spamming or link exchange.

3. Google Pigeon Update

Google pigeon update was introduced on July 24, 2014. The pigeon update is focused to increase the ranking of local listing in a search. The updating will also affect the search shown in Google map on the regular search result.


4. Google Hummingbird Update

Google Hummingbird Update was introduced in august 30, 2013. Hamming bird update aimed at making interaction more human capable of understanding the concepts and relationship between keywords.   

Suneesh V.S